The FRIENDS FOR REAL (Amigos do Peito) exhibition was produced by LIVRE Conteúdo to celebrate the happiness and influence that pets conquered in our contemporary lives. The curator Ricardo Feldman presented 44 images with the canine and feline universe by photographers like Bob Wolfenson, Romulus Fialdini, and Alexandre Severo. The original exhibition design, by GRU Studio, distributed the photos and texts in totems with overlapping wooden structures, reinforcing the dialogue between images and ideas. The show was held from September 21 to October 20, 2017, at the Villa Lobos Shopping Mall in São Paulo. The Ministry of Culture supported the exhibition through the National Program of Support to Culture (PRONAC) and it was sponsored by Guabi Natural.