O CAMINHO DO RIO

LIVRE Conteúdo in partnership with Brazimage, led the creative and communication direction of this project that produced the landart work O Caminho do Rio, by the French-Tunisian artist Jean Paul Ganem (1964-). The installation occupied more than two thousand square meters with flowers and plants in the Botanical garden of São Paulo in the spring of 2013. The inauguration was a shared experience with art, cinema, gastronomy, and music: The guests interacted with the artwork savoring the dishes from the gastronomic event Chefes na Rua, and to the sound of the (jazz band) Orquestra Heartbreakers.

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