This project aimed to reinvent the monthly newsletter distributed by Livraria Cultura to its customers. LIVRE Conteúdo teamed up with the Cultura bookstore founder Pedro Herz and created a magazine in tune with the new moment of the brand, now a megastore. Thus the Culture Magazine (2007-2008) triggered debates and the formation of new readers. Books, Music, DVDs, and interviews completed the editorial formula, with product suggestions and texts featuring topics of interest.