LIVRE Conteúdo revamped Roche Pharmaceuticals’ Diálogo Médico magazine into a powerful communication platform focused on the pleasures of life, such as high gastronomy, travel, and culture. Adopting a perspective that considered the most personal aspect of the medical profession, it gained credibility among readers, bi-monthly, from 2002 to 2007. Diálogo Médico expanded its content to other media such as an Internet portal, events, and scientific publications.