Mulher Consciente (2007-2010) was a magazine developed with Roche Pharmaceuticals and FEMAMA, the Philanthropic Breast Health Support Institution. It featured a web portal, meetings, marches, publications, and even urban interventions such as the pink lighting of the Christ the Redeemer statue, in Rio de Janeiro. Information is fundamental to prevent breast cancer, and so the magazine brought topics that raise awareness. Many celebrities were committed to this project that inspired everyone involved.