The Casa Iguatemi Cultural Program (House Iguatemi) is a journey of experiences
and knowledge built especially for Iguatemi leaders with the aim of raising their
awareness and building a repertoire of contemporary, aesthetic, ethical and
operational issues related to Iguatemi Culture. Casa Iguatemi is about the legacy
of a brand that wants to live on through the generations; it is the guardian of
memory and the guiding thread of Iguatemi's vision of the future. Casa
Iguatemi is a project in partnership with Zetta Off that integrates experiences,
digital channel, print, among others