The C&A&VC autumn/winter 2017 campaign conceived by Ricardo Feldman presented the current perspective of empowerment with an approach that connects to the diversity of styles, and the legitimacy of personal practices and uses. The films, directed by Feldman, were produced in five Brazilian cities (São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, and Belém) and were broadcast on digital platforms. Street style photographers also contributed to the campaign that had more than two million views on youtube.